Cointelegraph is the world’s leading independent blockchain media platform, reaching over 50M monthly readers worldwide. Our Formula Marketing Agency helps Web3 and fintech companies grow through data-driven digital marketing campaigns across global markets.
We are looking for a Digital Marketing Specialist (Performance Marketing) to manage and optimize paid campaigns across search engines, social media, and digital ad platforms. This role is a great opportunity to work with top-tier Web3 and fintech clients while developing innovative campaigns that deliver measurable impact.
Responsibilities:
- Manage PPC campaigns on Google Ads end-to-end: setup, testing, optimization, and reporting.
- Create and manage paid campaigns on X (Twitter), Facebook, and Instagram to drive engagement, leads, and conversions.
- Plan, execute, and optimize campaigns across multiple digital channels, including audience segmentation and targeting.
- Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA) and adjust strategies to maximize results.
- Collaborate with internal teams (design, content, analytics) to deliver high-performing creatives and landing pages.
- Stay updated on industry trends, new ad formats, and best practices in Web3 and digital marketing.
Requirements:
- 2+ years of hands-on experience managing Google Ads and social media ad campaigns.
- Strong understanding of performance marketing KPIs (CTR, CPC, ROAS, CPA).
- Experience with audience targeting, A/B testing, and campaign optimization.
- Familiarity with Web3/crypto/fintech is a strong plus.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and project management skills.
Benefits:
- Work with leading global Web3 and fintech brands.
- Fully remote position, flexible working hours.
- Opportunity to be part of Cointelegraph’s ecosystem and contribute to high-impact projects.
- Growth opportunities in performance marketing, analytics, and Web3 marketing.
How to Apply
If you’re passionate about performance marketing and excited to work at the intersection of Web3, fintech, and digital media, we’d love to hear from you. Please send your CV and portfolio of past campaigns.
