Location: Remote
Employment Type: Full-Time
Reports to: CEO of Cointelegraph
Cointelegraph, founded in 2013, is a leading digital media resource covering crypto, and blockchain trends. Our mission is to deliver unbiased news, comprehensive analytics, cryptocurrency price charts, opinion pieces, and reports on the social transformation brought by digital currencies.
We are seeking an experienced and visionary Chief Marketing Officer (CMO) to lead the marketing team of our Marketing Agency. The CMO will be responsible for developing and executing strategic marketing initiatives that drive growth, enhance brand recognition, and position Cointelegraph Marketing Agency as a leader in the blockchain and cryptocurrency marketing space. The ideal candidate will have a deep understanding of the blockchain industry, a proven track record of successful marketing campaigns, and exceptional leadership skills.
Responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company’s goals and objectives.
- Leadership: Lead, mentor, and inspire a team of marketing professionals (41 team members) to achieve excellence and foster a collaborative work environment.
- Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.
- Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive client acquisition and retention.
- Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
- Content Strategy: Develop and manage content marketing strategies to enhance brand visibility and engage the target audience.
- Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media, email marketing, and influencer partnerships.
- Performance Analysis: Monitor and analyze marketing performance metrics to measure effectiveness and ROI, making data-driven decisions for continuous improvement.
- Client Relations: Build and maintain strong relationships with clients, understanding their needs and ensuring their satisfaction with our services.
- Innovation: Stay abreast of industry trends and emerging technologies to drive innovation and maintain a competitive edge.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve strategic goals.
Qualifications:
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is preferred.
- Experience: Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role, preferably within the blockchain or cryptocurrency industry.
- Web3 Expertise: At least 3 years of experience in Web3 technologies and related marketing strategies.
- Leadership: Proven ability to lead and manage a high-performing team.
- Strategic Thinking: Strong strategic and analytical skills, with a track record of developing and executing successful marketing strategies.
- Communication: Excellent verbal and written communication skills, with the ability to effectively convey complex concepts to diverse audiences.
- Creativity: Innovative thinker with a passion for driving creative marketing solutions.
- Technical Skills: Proficiency in marketing automation tools, analytics platforms, and CRM systems.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Client-Focused: Strong client management skills, with a commitment to delivering exceptional service and results.
Benefits:
- Fully Remote: Enjoy the freedom to work from any location around the globe.
- Industry Leader: Be a part of a trailblazing organisation that sets the standard in its field.
- Career Advancement: Elevate your professional journey within a community of world-class experts.
- Continuous Learning: Experience unparalleled growth and development opportunities.
