Diego K.

Skills

- Business Strategy, Analysis, Planning, Advisory
- Financial Planning, Analysis, Accounting, and Management
- Fintech, Paytech
- E-commerce
- Digital/Online Marketing
- Entrepreneurship
- Management Consulting
- Business development
- IT management
- Social Media Marketing
- Blockchain
- New Business Development - Telecommunications
- Product Development
- SEO / ASO / SEM
- Forecasting
- Fundraising
- Disruptive Technologies
- Organizational Development - Team Leadership
- Project Planning
- Project Management
- Innovation
- Quality Management
- Web Design
- User Interface Design
- Web Development
- Usability
- Wordpress
- Joomla
- Web 2.0
- HTML + CSS
- Optimization
- ERP
- Editing
- Photoshop
- Illustrator
- Customer Relations
- Research
- Public Relations
- Media Relations
- Market Research
- Teaching
- InDesign
- Internet
- Advertising
- Administration
- Problem Solving
- Copywriting
- PHP
- Cryptocurrencies
- Financial Markets
- Trading
- Team management & development

About

Throughout my career, I have accumulated over 15 years of experience in leading digital marketing strategies across fintech, SaaS, blockchain, and iGaming industries.

In my current role as Head of Growth / Head of Marketing at CommerceGate, I lead strategic growth and marketing campaigns for a payment services provider. In just six months, I achieved a 30% reduction in CPA, a 45% increase in paid leads (with the same budget), and a 22x growth in organic leads.

Previously, as CMO / CDO at Trade.com, RizeApp, and Trade Capital Markets, I developed go-to-market strategies for a neobanking and investment superapp, resulting in a 35% CPA reduction, a 20x increase in organic leads, a 150% boost in web traffic, and a 300% social media growth. My leadership also secured features in Forrester, Gartner, and CB Insights.

During my tenure as Marketing Director at PayXpert, I led pan-European B2B marketing in four languages, managing a team of 14. I spearheaded strategies that delivered 25x growth in organic leads, a 200% web traffic increase, and a 1100% surge in social engagement, playing a key role in positioning the company for acquisition by Credit Suisse.

My expertise lies in digital marketing, demand generation, lifecycle marketing, performance optimization, and data-driven decision-making. I excel at leading cross-functional teams and executing multi-channel marketing campaigns that drive measurable business growth.