We are seeking a skilled and motivated Paid Ads Specialist to join our dynamic team. In this role, you will play a pivotal part in driving our digital marketing efforts by planning, executing, and optimizing paid advertising campaigns across various platforms. Your expertise will be crucial in attracting targeted traffic, enhancing brand visibility, and achieving measurable business outcomes. If you are passionate about digital marketing and have a proven track record of success in paid advertising, we would love to hear from you.
Key Responsibilities:
- Design and implement successful paid advertising campaigns on Web 2/Web 3 ad platforms.
- Perform keyword research, audience targeting, and competitor analysis to guide campaign strategies.
- Develop engaging ad copy and create visually appealing designs that adhere to brand guidelines.
- Monitor and assess campaign performance, offering insights and suggestions for optimization.
- Manage advertising budgets to ensure effective spending and maximize return on investment (ROI).
- Keep up with industry trends, new ad formats, and platform updates to continuously enhance campaign performance.
- Collaborate with the marketing team to ensure paid advertising aligns with overall marketing strategies.
Qualifications and Experience:
- 3+ years of experience in a paid advertising role.
- Knowledge or experience in cryptocurrency or blockchain is preferred.
- Extensive knowledge of advertising platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
- Experience in crypto ad platforms is a must.
- Strong proficiency in data analysis and the use of analytics tools to evaluate campaign performance.
- Demonstrated creative and strategic thinking abilities.
- Excellent communication and teamwork skills.
If you want to apply, send your CV to nika.albo@cointelegraph.com