About the role:
As our Marketing Specialist, you'll be at the helm, leading the charge on Web3-focused marketing strategies. Coming from an agency background, you'll rock competitor research, and social media campaigns, contribute to killer campaign plans, and craft eye-catching marketing materials across digital channels. SEO strategies? You got it covered.
Responsibilities:
- Conduct in-depth web research on client target audiences, industry trends, and crypto/blockchain competitors.
- Contribute to integrated marketing strategies, covering Website, SEO, SEM, Social Media, Content Marketing, Product Marketing, Funnels, PR, Branding, Reputation, Paid Ads, and marketing tools.
- Perform audits (web, social, ad, product) and deliver actionable recommendations.
- Plan and execute media/advertising campaigns across platforms.
- Identify events, webinars, and community engagements for clients.
- Monitor and analyze campaign metrics, providing insights for improvement.
- Contribute to creating engaging content themes and topics.
- Collaborate with cross-functional teams, including account managers.
- Coordinate tasks and follow up with clients as needed.
- Identify process gaps and propose improvement solutions.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong interest and understanding of the crypto and blockchain industry.
- Excellent written and verbal communication skills for creating engaging content.
- Proficiency in social media platforms, content management systems, and marketing analytics tools.
- Basic knowledge of marketing principles, strategies, and best practices.
- Strong analytical skills for data-driven decision-making.
- Detail-oriented with exceptional organizational and time management abilities.
- Collaborative mindset for a fast-paced and dynamic environment.
- Self-motivated with a willingness to learn and adapt to industry trends.
