Crunchbase - Performance Marketing Manager / Demand Generation

Performance Marketing Manager / Demand Generation

Crunchbase - San Francisco, CA, USA

Job description

**Crunchbase** is the go-to destination to find businesses to sell to, market to, research, work for, invest in, and buy from. We’re aggressively capitalizing on this to become the single place to find information on the world’s businesses.

We are hiring a Performance Marketing Manager to own the top-of-funnel acquisition strategy for the Crunchbase platform and our subscription offerings. The Performance Marketing Manager will manage vendors and know the basics of how to execute campaigns in ad platforms. They will understand how to allocate budget, execute campaigns, measure outcomes and iterate quickly. This is a cross-functional role involving close partnerships with our design, sales, and product teams.

Marketing at Crunchbase

The Crunchbase Marketing team is responsible for both product and corporate marketing initiatives, including lead generation, creating exceptional content, and driving engagement with our community of users.

**As a Crunchbase Performance Marketing Manager, you will:**

• Contribute to the acquisition and growth targets for the marketing team and regularly rebasing budget and acquisition targets quarterly

• Review results, best practices, messaging, and strategic approach with Head of Marketing and analytics

• Leverage customer insights learnings, and think creatively about how to segment, target and reach potential customers and ensure validation through testing

• Explore new marketing channels, ad formats, and strategies while evaluating, prioritizing, and testing based on opportunity size

• Work with design team to produce channel-appropriate campaign briefs and creative assets

• Manage vendors for online paid channels, with a focus on Adwords and Display, as well as cut your teeth with new channels

• Closely monitor, measure and report on acquisition marketing budget and growth through daily reporting & bid and budget optimization, and A/B testing to improve the ROI of your campaigns


• 4-7 years of experience in dedicated performance marketing, with a focus on AdWords and Display advertising

• Excellent analytical skills, specifically focused on with multivariate testing and multi-touch attribution models

• Familiarity with CPA, CPC, CPM, ARPU, and LTV

• Ability to set goals and execute under tight deadlines

• Startup experience, and the the ability to adapt quickly are pluses

• Experience marketing freemium business models is preferred, especially with driving user engagement, user adoption, and revenue

• Experience targeting multiple audiences with different use-cases through multiple channels

• Incredibly coachable personality -- you are constantly looking for opportunities to improve your craft

• Bachelor’s degree or equivalent experience

**What Crunchbase offers**

• Competitive salary and equity

• A team of creative, transparent entrepreneurs driven to accomplish our mission

• Daily catered lunches

• Fitness reimbursement (to work off the catered lunches)

• Unlimited Paid Time Off (PTO) -- we don't track vacation days

• Incredible medical, vision and dental benefits for employees and their families

• 10 weeks fully paid parental leave for all new parents

• 401(k) and Roth plans, and free annual financial adviser check-in

• Free One Medical Group membership for employees and their families

• Commuter benefits program

• Free Lyft rides anywhere in the Bay Area after late nights at the office

• Prime location in the Financial district of SF, just steps from Bart and Muni stops

• Company and team offsites, retreats, events and happy hours

Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals. Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status.


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