Overview of the role
Based in the UK and reporting to the Global Head of PR & Communications, the PR & Communications Manager will be responsible for supporting the global PR strategy and programme for eToro.
You will be joining a fast growing global business so the right candidate must be comfortable working in a rapidly changing environment and should enjoy the excitement of a fast-paced office environment.
eToro’s vision is to open the global markets for everyone to trade and invest in a simple and transparent way. As a global investment platform, we empower people to invest by giving them access to the financial instruments they want. From cryptoassets to stocks, we make investing easy and open up the shared knowledge of our community. We are a global community of more than ten million users across 140 countries who share their investment strategies and anyone can follow the approaches of those who have been the most successful. Users can easily buy, hold and sell assets, monitor their portfolio in real time, and transact whenever they want. With eToro, investors can hold commodities, stocks, ETFs and cryptoassets such as Bitcoin and Ethereum, alongside thousands of other financial instruments all in one portfolio. In this way, eToro provides a bridge between the old world and the new. We believe that in the future all assets will be tokenised and crypto is the first step in this journey. eToro is regulated in Europe by Cyprus Securities and Exchange Commission and regulated in the UK by the Financial Conduct Authority.
Press office functions:
Prioritising and answering direct media requests
Progressing appropriate opportunities put forward by the the PR agencies
Drafting or reviewing/editing PR plans / campaigns, press releases, house views, positioning statements, Q&As and ad-hoc media notes
Liaison with content writers regarding placed articles and other written commentary
Organizing media events and media attendance at events and conferences
Co-ordinating submissions for awards and surveys.
Day to day interaction with eToro’s UK and global PR agency; helping to provide direction and support for the execution of the PR strategy.
Monitoring and managing eToro’s reputation globally:
Reviewing daily press clippings
Monitoring of journalists’ requests
Monitoring key debates and identifying story opportunities as well as potential issues
Helping to manage crisis communications or issues management - with the support of the Global Head of PR & Communications
Acting in the longer term as a spokesperson
Acting as a key part of the global PR network:
Participate in monthly global PR calls
Support coordination of PR activity between local marketing and PR teams and the central teams in Israel and London
Encouraging sharing of best practice between countries
Evaluation: liaison with global PR agency in order to evaluate the impact of eToro’s PR activity via pre-agreed KPIs and support the production of weekly, monthly and quarterly updates for the global PR evaluation
- Help monitor PR budget spend and compile necessary records and input to Global Head of PR and Communications for budget exercise
Want to Join? You'll need:
2-3 plus years PR experience
Excellent writing and verbal communication skills
Proven track record in building media relationships
English as first language; extra languages an advantage
Pro-active and solution driven with a strong sense of responsibility
Experience of working with other nationalities and as part of a cross-functional team
Ability to work in crisis mode
- Understanding of fintech or financial services an advantage