Our client is one of the world's leading virtual currency service providers headquartered in San Francisco, CA, needs a Content Marketing Manager to lead the creation and execution of outbound communications and marketing materials and will be involved with design, website content, and social media. You will work closely with product, business development, sales and product marketing as well as with our customers. You need to be an enthusiastic team player and a self-starter who thinks critically and works efficiently and thoughtfully. This is a fast-paced, creative position and a great opportunity to be part of an innovative company for virtual currency marketplace.
- Work closely with marketing and product to translate complex technology and exercise performance concepts into digestible information and create stories around the benefits and uses of our products
- Ensure effective communication and collaboration with key stakeholders to produce compelling materials for current and prospective customers and partners
- Create content to drive leads, awareness, perception, via integrated campaigns, collateral, publications, email, and online advertising
- Develop original ideas for new web pages, articles, blogs, white papers, videos, imagery, and other assets
- Write long form copy that a more technical audience finds credible
- Write short form copy that excites your audience and compels them to learn more
- Define key metrics and track the performance of content pieces.
Desired Skills and Experience:
- 4+ years of experience creating marketing content for finance, internet, cryptocurrency, blockchain, etc.
- Experience marketing in cryptocurrency/blockchain is a plus.
- Familiarity with design software (illustrator, etc.) and marketing automation software
- Ability to think strategically and suggest creative solutions
- Ability to distill complex features and benefits down to crisp, memorable messages
- Excellent writing proficiency, interpersonal skills, presentation skills, and strong creativity in message delivery.