We are a fast-growing company built around a revolutionary technology — the hashgraph consensus algorithm. Hedera Hashgraph is well-suited to become the world’s first mass-adopted distributed public ledger because it is blazing fast, highly secure and ensures fairness. We are on a mission to create a trusted and empowered digital future for everyone; a cyberspace where you work, play, buy, sell, create, and engage socially; where you have safety and privacy in your digital communities; where you feel confident when interacting with others...
…we envision an internet where you — not a few large corporations — own and control your information.
Hedera is global, ambitious and fast-paced. We balance our enthusiasm and mission with a measured approach to risk. We are well capitalized and looking to hire dedicated, collegial, hard-working, talented people to help achieve our vision.
Join us and say, “Hello future.”
About The Role:
The Social Media Manager will be instrumental in driving awareness of Hedera among key constituents and managing Hedera’s content-related assets.
Develop relevant content topics to reach the company’s target customers.
, Create, curate, and manage published content (images, video and written).
, Monitor, listen and respond to users in a “Social” way according to guidelines, maintaining brand voice, culture and integrity.
, Provide support and insight to audience while cultivating leads and developers/sales.
, Conduct online advocacy.
, Develop and expand community and/or influencer outreach efforts.
, Design, create and manage promotions and Social ad campaigns.
, Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
, Research and query conversations in social analytics, analyze key metrics and tweak strategy as needed.
, Compile reports for management showing results (ROI).
, Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
, Drive strategies that are proven by testing and metrics.
, Develop organizational elements in order to implement a proactive process for capturing engaged, loyal community.
, Monitor trends in social media tools, applications, channels, design and strategy.
, Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
, Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
Qualifications and Experience:
, Possesses a passion for the distributed ledger technology (DLT) space, knowledge of projects in the space, and an interest in maturing the industry dialogue around DLTs.
, Possesses knowledge and experience in the tenets of both traditional and social marketing. Marketing degree is welcomed but not required with relevant work experience.
, Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
, Proficient in content marketing theory and application.
, Experience sourcing and managing content development and publishing.
, Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
, Displays in-depth knowledge and understanding of social media platforms, their respective participants (Telegram, Slack, Facebook, Twitter, Instagram, YouTube, etc.) and how each can be deployed in different scenarios.
, Maintains excellent writing and language skills. Keen attention to detail.
, Enjoys a working knowledge of the relevant blogging ecosystem.
, Displays ability to effectively communicate information and ideas in written format.
, Practices superior time management.
, Demonstrates creative, fun, and engaging captioning skills with attention to details
, Is a team player.
, Can pick up new tools quickly.
, Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
, Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
, Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.