PR & Communications Manager

Binance | The world’s leading blockchain ecosystem and digital asset exchange

About

Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.

Overview

Global

Binance

Job Description

Launched in 2019, Binance.US is the fastest growing and most integrated digital asset marketplace in the United States, powered by matching engine and wallet technologies license from the world’s largest cryptocurrency exchange – Binance. Our mission is to provide liquidity, transparency, and efficiency to financial markets by creating products that leverage crypto to unlock the power of everything. We build bridges between traditional finance and digital markets that enable growth for all—empowering the future of finance. Binance.US is operated by BAM Trading Services.
Do you love working with the media?  Are you passionate about storytelling?  Do you understand the power of a good communications strategy? Do you want to work with fun, talented, hardworking and diverse teams in the most revolutionary area of tech?
We are looking for a talented communications manager who can design and execute on a coherent communications strategy using proactive storytelling, education, and data. Working with a small, driven team of Marketing and Communications professionals, you will have significant autonomy in managing the following key activities:

Responsibilities

      • Reporting to the Head of Brand + Comms
Communications strategy
      • Partner with internal stakeholders on driving a coherent communications strategy from which all our internal and external communications will cascade
      • Draft key messaging points that describe our complex business in a clear and consistent way
      • Advise management on identifying opportunities for new communications tactics or programs to respond to shifts in the external or internal environment
Internal communications
      • Produce and edit town hall meetings and AMAs, having significant input into shaping the themes and content
      • Write, edit and disseminate internal newsletters and other employee communications, collaborating with HR and other groups as needed
      • Work with HR and management on internal programs to improve listening, employee engagement, and trust
      • Work with internal stakeholders to create and manage highly interactive and educational virtual or (when possible) in-person employee conferences
External communications and media relations
      • Work with our engineering and product teams to develop educational and other external-facing content about our products, as well as user communications (emails, system-related issues or updates, etc.)
      • Partner with our marketing team
      • Work with external agencies on PR and media relations
      • Draft emails or other communications to educate, influence or inform external business partners when important changes occur, such as regulatory issues
      • Draft strategic external communications and proactive communications to enhance our company’s messaging on crypto
      • Partner with internal stakeholders to manage Binance.US’s presence at external events, e.g., trade conferences
      • You may also cultivate relationships with members of the technology and financial-services media

Requirements

    • You have designed communications to explain complex subjects to a diverse and broad audience of stakeholders in a medium or format that will most resonate with them
    • You operate with a value-based framework
    • You are able to quickly shift your focus when needed to respond to changing priorities
    • You have managed cross-functional initiatives involving multiple and diverse stakeholders across an organization
    • You have managed or played a significant supporting role in internal or external events
    • You have a strong understanding of US public policy related to financial services
    • You are comfortable using a variety of social media platforms
    • You have strong listening and collaboration skills
    • You can write clearly, accurately and concisely for a variety of audiences
    • You can use data and insights to create meaningful communications or campaigns
    • You understand the US financial-services lawmaking and regulatory landscape
    • A crypto background is not required, but an ability to quickly learn and assimilate a new field is required
    • You have 5+ years of experience in one or more of the following: a corporate communications function at a technology or financial-services company; agency or PR firm; internal communications at a major federal or state regulatory agency
Binance.US is an Equal Opportunity Employer. Our mission is to give Americans access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.  Unfortunately, we are not hiring in Colorado or New York City for this position.
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