Job Description
Responsibilities
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- Assess growth efforts across the organization by partnering with product, engineering, marketing, finance and other relevant stakeholders to identify, prioritize, and answer the most important questions
- Evaluate performance of push, email, in-app messaging and paid media for acquisition and retargeting efforts, subscription, feature and content-led marketing through analysis of A/B test results and funnel analysis
- Drive cross functional analytic projects from beginning to end: build relationships with partner teams, frame and structure questions, collect and analyze data, summarize and present key insights in support of decision making
- Develop, train, and deploy ML models serving predictions and automating business processes
- Lead and develop analytics to track performance of marketing campaigns from pre-launch to post-launch, including forecasting, tracking KPIs across all marketing channels and performing deep dive analyses to gain insights to optimize performance
- Identify subscription growth and retention opportunities through market attribution modeling and customer segmentation
- Communicate key results with self-serve tools (dashboards, analytics tools) for leadership and product management.
- Perform churn, retention and acquisition analyses across growth marketing initiatives using tools such as SQL, Python, and Tableau
- Contribute to both the design of tests as well as the engineering of automated data pipelines using Airflow to power the measurement and performance of onboarding and retention tests
Requirements
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- PhD or Masters degree in Statistics, Computer Science, Physical Sciences, Economics, Math or a related technical field
- 5+ years industry experience in growth data science or analytics
- A consistent track record of performing data analysis using Python, R, and/or SQL
- Experience using statistics and predictive analytics to solve complex business problems
- The versatility and willingness to learn new technologies on the job
- The ability to clearly communicate complex results to technical and non-technical audiences
- Familiarity with other data tools such as Druid, Hadoop, Tableau, Superset is a plus
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