Crypto Graphic Design Director (US Only-Remote)

Token Metrics | Invest Like The Experts. AI-driven crypto research platform which turns data into actionable investment insights, to help you beat the market

About

Token Metrics is a cryptocurrency investment research firm that provides AI-based cryptocurrency ratings and price predictions. Founded in 2018 by Ian Balina, Token Metrics is headquartered in Austin, Texas, the company specializes in delivering cryptocurrency investment research to crypto investors using professional analysts, analytics, and artificial intelligence. Token Metrics has a diverse set of customers, from the crypto curious to fund managers to passive investors, in more than 50 countries.

Overview

Austin, TX, USA

Job Description

Token Metrics is seeking a Graphic Design Director, with a Financial Services/FinTech background, along with experience in global brand development, multichannel marketing, and team management. To be successful in this role, you will need the ability to thrive in a fast-paced, high growth environment. You also have expert knowledge of advertising and marketing trends and are able to translate business intent into creative strategies and executions that market products effectively. You bring with you a “no problem too big or small” mindset, coupled with a willingness to lean in and enthusiastically work as part of a dynamic team. Ideally you also have B2B, B2C, and B2B2C experience. And you are a creative self-starter, with the attitude of “If I don’t know, I will learn.”
This role reports directly to the Chief Marketing Officer and includes the management and build out of the Design team.
Remote role, but must be based in US, in EST time zone.

Brand Development and Expansion Responsibilities

    • Drive the development, codification and implementation of the brand strategy, and the brand language and tone.
    • Build out Brand Guidelines.
    • Own the creativity, consistency and quality of Creative Team’s output and alignment to the company brand

Design Responsibilities

    • Partner with the broader marketing team to build out creative assets that support external partnerships, advertising, and marketing campaigns/programs
    • Design suite of marketing assets, including newsletters, logos, web banners, PowerPoints, one pagers, and more
    • Build out database of images aligned to brand

Creative Team and Resource Management Responsibilities

    • Review creative output to ensure creative work meets marketing and business objectives, and adheres to brand guidelines
    • Provide strategic direction and oversight of global creative team
    • Recommend appropriate vendors and creative resources, and manage those vendors as necessary.
    • Cultivate an environment of collaboration across Marketing

Marketing Operations Responsibilities

    • Develop and manage creative processes, work flows and tools that can scale as the organization grows and which utilize technology to improve efficiency and time to market
    • Improve department workflow to streamline processes for faster turnarounds and higher quality output
    • Budget management

Requirements

    • Minimum 5-7 years of Creative Director Experience
    • 10+ years design experience
    • Experience managing, coaching and motivating a creative team, both in the U.S. and globally
    • B2B and/or SaaS experience is a plus
    • Experience in financial services/FinTech global brand and corporate marketing. Experience working in a startup is a plus. Knowledge of Crypto is a plus
    • Must have proven experience delivering digital design ecosystems, visual narratives and campaigns across diverse formats, media and channels.
    • Experience coaching and motivating reports through multiple ongoing projects,
    • Able to meet deadlines and effectively manage priorities
    • Understanding of copyright and compliance best practices
    • Video production experience is a plus

Technical Skills

    • Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat, Premiere Pro, and After Effects)
    • Ability to work on both PC and Mac platforms
    • Understanding of pre-production for various mediums and outputs
    • Strong PowerPoint Expertise – template, layout and chart building
    • Demonstrates initiative and innovation with the ability to work independently and within a team
    • Knowledge of corporate branding, digital media and color theory
    • Strong time management and multi-tasking skills in project management planning and execution
    • Ability to manage multiple deadlines while maintaining communication and attention to detail
    • Experience with Digital Asset Management
    • Demonstrated ability to create technical charts and graphs
    • Data Visualization and Infographic Conceptualization and Execution
    • Experience with coordinating video and photography shoots a plus
    • Knowledge and skills remediating content for ADA compliance a plus

Soft Skills

    • Acute aesthetic awareness of global design, media, and marketing trends
    • Relentless focus on execution and high attention to detail. Strong record of delivering communications from concept through delivery for complex topics in an engaging and effective way
    • Excellent organization and problem solving skills
    • Professional, positive attitude with a strong work ethic, team player
    • Demonstrated leadership ability in fast paced work environments with numerous stakeholders
    • Possesses solid presentation, listening and communication skills, with clear understanding of business objectives
    • Ability to think strategically and creatively
    • Self-starter with ability to embrace ambiguity and turn it into an opportunity for creative innovation
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
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