B2C Head Of Marketing

AP Capital | From Asia to Global, Traditional to Innovative

About

We are your bridge that connects the east and the west, traditional financial markets and the crypto world. We adopt multi-strategies to minimize the impact of market turbulence and improve liquidity, and more importantly, gain excellent risk adjusted return.

Overview

New York, NY, USA

Job Description

Responsibilities

Partner with technical and business leadership to define strategy and lead international Go to market and Activation efforts

Develop and build a team to execute on the marketing strategy to launch and drive Mamoru adoption at scale in emerging markets

Partner with research teams to uncover regional-specific insights and product gaps based on local use cases, regulation, and in-market nuances

Develop International Playbooks for Go to markets, leveraging on key growth tactics to ensure efficient scale and while also maintaining local flexibility required for successful activation

Build out the internal localization efforts so the experience, messages, and campaigns are appropriate for each geo, and ensure that localization can be done rapidly and at scale

Requirements

  • At least 8 years’ of experience in product marketing within a fintech/tech company, ideally focused on global go-to-market strategy and execution
  • B2C centric experience
  • Tough, practical and flexible leader who can thrive in a high-pressure environment
  • Experience building and driving cross-functional operation models and process improvement projects
  • Ability to work quickly and glean the “so what” from high volumes of information, incomplete data, and shifting priorities

Nice To Have

  • Crypto experience and interest
  • Experience in partnering closely/developing relationships with cross-functional stakeholders
  • Experience building and leading a team in a fast paced, high-growth environment
  • Exceptional presentation, communication, and people management skills
  • Demonstrated ability to proactively identify and drive initiatives to positively impact the business

Please email your resume to [email protected] if you are keen.

You can also send your resume by filling up the form.

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To apply for this job please visit apcapitalinvestment.com.

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